Harry Potter

Every cover is a world of its own.

Each of the 8 books has a distinct identity with its own illustrations, characters, and background artwork, while all sharing a consistent design language.

The toolkit: crafted for flexibility.

Designed to be endlessly recomposed, the brand toolkit allows marketers to isolate and remix artwork elements into new compositions, without losing consistency.

System meets soul.

The toolkit balances order with personality: consistent layout, type rules and headline embellishments bring structure, while painterly strokes and magical flourishes bring harmony between the illustration style and typographic elements.

Built for everywhere.

The brand assets now appear across billboards, websites, and social media. The toolkit enables fast, on-brand creation at scale.

All housed in a single system.

The work culminated in 100+ pages of brand guidelines and a master set of assets: everything needed to create consistent, flexible marketing from a single source.

A magical, modular system built for lasting impact.

This approach has enabled the franchise to maintain its top position in the digital space, achieving 1 billion streams on Amazon and consistently ranking in the Top 10 charts on Audible, Storytel, and Amazon, enchant fans new and old.