Plates Farm
Web design, copywriting and build for a luxury rural retreat in South West France
Plates Farm is a rural retreat in South West France, offering wellness experiences, private stays, and event hosting. The project involved designing and building a website that immerses users in the atmosphere of the farm, showcasing its spaces, experiences and seasonal offerings.
The approach prioritised large-scale imagery and an editorial-style layout to convey the calm, luxurious, and natural rhythm of the estate. A dual-level headline system was introduced across the site: a hand-written typeface for functional section titles paired with a classic serif headline that conveys an emotive, storytelling tone.
This treatment guides users naturally through the content while creating a layered, conversational reading experience.
The site was built on Squarespace with a number of custom-coded features to enhance flexibility, from responsive layouts to interactive elements that showcase the farm’s spaces, seasonal availability, and retreats.
Every element – from typographic choices to the arrangement of imagery and text blocks – was designed to make the experience as seamless and inspiring as visiting the farm itself.
Visit plates-farm.com
