HSBC Pride

Celebratory motion design championing inclusivity

To celebrate Pride, HSBC handed over their iconic HSBC hex to a selection of LGBTQIA+ artists and designers to create a platform for self expression and creativity.

My hex design stems from the idea of growth through community. Whether we engage in the LGBTQIA+ community or not, its activism has made tangible progress to our lives. My design displays that interconnectedness – without each other, we cannot grow.

Type of work

Animation

Illustration

Client
Pride campaign for HSBC on Instagram