The Blair Partnership
Social identity and toolkit for the publisher of the Harry Potter books
The ‘J.K. Rowling’s Stories’ social channel needed a way of promoting 3 of Jo’s children’s books under one roof. Harry Potter, The Christmas Pig and The Ickabog are standalone titles with their own characters, themes and storylines, and it was our job to find a way of promoting them together, separately.
I created a set of templates building on their existing brand identity to encompass a wide range of content types that could translate across the three covers.
Alongside the templates, I supplied a toolkit of assets and a set of guidelines to enable the toolkit to extend beyond our pre-set designs.
