The Ironheart
Brochure design for a beautiful wood-fired stove
ESSE required a brochure designed to showcase its top of the range cook stove, The Ironheart, a product that combines classic British engineering with striking design.
The brochure needed to reflect the scale, craftsmanship, and beauty of the product, and it felt right to choose an oversized A3 format to sell in this beast of a product.
By creating an oversized format, the design gives the reader the sense of the stove’s physical presence, while providing ample space for large-format photography to fully immerse the audience in the product experience.
Typography plays a central role in the brochure, balancing bold, impactful statements with more editorial-style spreads for technical information.
Using a mixture of typefaces and styles, the design highlights key selling points while making detailed specifications visually interesting and accessible. The layout guides the reader through the brochure at a deliberate pace, ensuring the rich content feels structured and engaging.
This brochure design demonstrates how thoughtful graphic design for home appliances can elevate a product, turning a technical specification document into an immersive brand experience that communicates quality, craftsmanship, and attention to detail.